<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Acquire Sdn. Bhd.]]></title><description><![CDATA[Acquire is a marketing consultancy agency that provides all sorts of marketing services and solutions such as digital marketing, training and sales ]]></description><link>https://www.marketingsalesconsultancy.agency/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 20 May 2026 22:16:58 GMT</lastBuildDate><atom:link href="https://www.acquire.com.my/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How legacy CPG brands can crack the social-first marketing code]]></title><description><![CDATA[Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z]]></description><link>https://www.acquire.com.my/post/how-legacy-cpg-brands-can-crack-the-social-first-marketing-code</link><guid isPermaLink="false">68bcfeedcb0467d4eabafad3</guid><category><![CDATA[Branding]]></category><category><![CDATA[Influencer]]></category><category><![CDATA[gen z]]></category><category><![CDATA[content creation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[social media]]></category><pubDate>Sun, 07 Sep 2025 03:57:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_99b13bee75614614addc6ef737495f8d~mv2.webp/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Ronaldo's Coca-Cola "Send Off" at EURO2020]]></title><description><![CDATA[What does Ronaldo’s actions of removing the Coca-Cola bottles during the press interview in #EURO2020 really mean for football… The power...]]></description><link>https://www.acquire.com.my/post/ronaldo-s-coca-cola-send-off-at-euro2020</link><guid isPermaLink="false">60d1439ba9f58e0015d667c8</guid><category><![CDATA[Influencer]]></category><pubDate>Tue, 22 Jun 2021 02:05:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_3a0f9e6d6514488195b4a8b0c609ed93~mv2.jpeg/v1/fit/w_1000,h_815,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Energise YourSelf With Hugo Challenge by Hugo Energise]]></title><description><![CDATA[Looking back 15 years ago when marketing activities were mainly outdoor, we created this reality-tv type race called "Energise Yourself...]]></description><link>https://www.acquire.com.my/post/energise-yourself-with-hugo-challenge-by-hugo-energise</link><guid isPermaLink="false">60c58aadde7ee2002c8aab96</guid><category><![CDATA[Event Management]]></category><pubDate>Sun, 13 Jun 2021 04:40:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_6917d0009d32446698ab9078b82487b8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[The Ultimate Guide to Successfully Rebranding in 2021 Summary]]></title><description><![CDATA[In this summary of the Ultimate Guide to Successfully Rebranding produced by Hubspot, we share the key details of when you SHOULD rebrand an]]></description><link>https://www.acquire.com.my/post/the-ultimate-guide-to-successfully-rebranding-in-2021-summary</link><guid isPermaLink="false">60b449d8a4c0770015c79f08</guid><pubDate>Mon, 31 May 2021 03:13:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_e9b2a76b029a49529cacca8dc00552e2~mv2.png/v1/fit/w_1000,h_988,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Is Your Marketing Budget Cut?? So How???]]></title><description><![CDATA[Chartered Marketer and CEO Ashok Rudy shares his thoughts on marketing and enhancing sales with a reduced budget during the Covid 19...]]></description><link>https://www.acquire.com.my/post/is-your-marketing-budget-cut-so-how</link><guid isPermaLink="false">5fa35ede6668a4001780ab8b</guid><pubDate>Tue, 03 Nov 2020 02:13:26 GMT</pubDate><enclosure url="http://youtu.be/LAYM-vNETz0" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Improving Online Learning During CMCO]]></title><description><![CDATA[The CMCO is back!!... how are you coping with your/kids online learning from home??  This video by Chartered Marketer and CEO, Ashok...]]></description><link>https://www.acquire.com.my/post/improving-online-learning-during-cmco</link><guid isPermaLink="false">5fa3602b9828980017c43d8a</guid><pubDate>Thu, 15 Oct 2020 16:00:00 GMT</pubDate><enclosure url="http://youtu.be/TH4Dj271IvE" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Learning to Overcome DISRUPTION]]></title><description><![CDATA[Chartered Marketer Ashok Rudy shares his views on why "formal learning" can actually help SME's manage the disruption swing. His keen...]]></description><link>https://www.acquire.com.my/post/learning-to-overcome-disruption</link><guid isPermaLink="false">5fa261fa6aa8790017f25153</guid><pubDate>Thu, 17 Sep 2020 16:00:00 GMT</pubDate><enclosure url="http://youtu.be/xaAFYHguDXg" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance (Summarised By ACQUIRE)]]></title><description><![CDATA[These insights are based on aggregated data from over 70,000 HubSpot customers globally.]]></description><link>https://www.acquire.com.my/post/benchmark-data-how-covid-19-is-impacting-sales-and-marketing-performance-summarised-by-acquire</link><guid isPermaLink="false">5ea95d35c2a46c001747b03b</guid><pubDate>Wed, 29 Apr 2020 11:13:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f2ecc_36566987598d4e8ca58c4d5c0997e332~mv2.png/v1/fit/w_527,h_403,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Ola Bola! Football Marketing &#38; Sponsorship ]]></title><description><![CDATA[Football marketing and sponsorship]]></description><link>https://www.acquire.com.my/post/ola-bola</link><guid isPermaLink="false">5e9e73441c2315001707eab9</guid><pubDate>Fri, 07 Feb 2020 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_2469bdb9f1d249e9945a36a6bd0edc0a~mv2.png/v1/fit/w_1000,h_619,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Gong Xi Fa Cai! from ACQUIRE Malaysia]]></title><description><![CDATA[It's that special time of the year for the many who wear red, money switching hands in packets ( no, not bribes! ) and the soon to come...]]></description><link>https://www.acquire.com.my/post/2020/02/04/gong-xi-fa-cai-from-acquire-malaysia</link><guid isPermaLink="false">5e96ca8a4830ba0017d200dc</guid><pubDate>Tue, 04 Feb 2020 02:40:57 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=UKMpztBcTMg" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[ACQUIRE supports KL’s Largest Start-Up Party by Drinkentrepreneurs KL]]></title><description><![CDATA[It was a night to remember– KL’s Largest Start-Up Party organised and hosted by Drinkentrepreneurs KL. Now in its fifth year, this...]]></description><link>https://www.acquire.com.my/post/2019/11/18/acquire-supports-kl-e2-80-99s-largest-start-up-party-by-drinkentrepreneurs-kl</link><guid isPermaLink="false">5e96ca8a5dd9f9001720d8aa</guid><pubDate>Thu, 21 Nov 2019 02:20:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/681660_25bcc17e716643f0b0c1173089ca0701~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Sports, Games and Bars – We’ve Been Busy!]]></title><description><![CDATA[International Hockey Federation Series Finals 2019 We recently celebrated a significant milestone in May with the successful marketing...]]></description><link>https://www.acquire.com.my/post/2019/11/07/sports-games-and-bars-we-ve-been-busy</link><guid isPermaLink="false">5e96ca8a22b76200174dcef4</guid><pubDate>Thu, 07 Nov 2019 07:17:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/681660_23235d8dc4b94c039f490cf37eb9bd5b~mv2.jpg/v1/fit/w_1000,h_889,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[UNITAR’S GAYA BOLA! RAYA BOLA! Campaign 2018]]></title><description><![CDATA[For the month of June, UNITAR International University launched the Gaya Bola! Raya Bola! campaign in conjunction with the World Cup...]]></description><link>https://www.acquire.com.my/post/2018/07/23/unitar-s-gaya-bola-raya-bola-campaign-2018</link><guid isPermaLink="false">5e96ca8a28db410017505cf8</guid><pubDate>Mon, 23 Jul 2018 05:00:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/681660_ac2d9bdfcf1b44ae91033b79109caebb~mv2.jpg/v1/fit/w_679,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Hitting RM 500 million in SALES!!]]></title><description><![CDATA[In this inaugural interview with low profile but successful businessman Nomis Sim of Unitrade shares how they hit RM 500 million in sales...]]></description><link>https://www.acquire.com.my/post/2017/12/30/hitting-rm-500-million-in-sales</link><guid isPermaLink="false">5e96ca8a85d6b30017b0ee85</guid><pubDate>Sat, 30 Dec 2017 02:33:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e27cd4_2a84de964653427fb21744e23f2a36e1~mv2.jpg/v1/fit/w_1000,h_722,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Marketing During a Catastrophe]]></title><description><![CDATA[Chief Marketing Strategist of ACQUIRE, Ashok Rudy talks about how companies and brands can extend a helping hand to those in need. Don't...]]></description><link>https://www.acquire.com.my/post/2017/11/07/marketing-during-a-catastrophe</link><guid isPermaLink="false">5e96ca8a90df660017e3d52b</guid><pubDate>Tue, 07 Nov 2017 08:31:14 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=XwrEggwjGhk" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[CHILD LABOUR IN MALAYSIA!]]></title><description><![CDATA[How companies are able to market to children to make their sales increase by leaps and bounds!]]></description><link>https://www.acquire.com.my/post/2017/11/02/child-labour-in-malaysia</link><guid isPermaLink="false">5e96ca8a25e3b100171c5ffb</guid><pubDate>Thu, 02 Nov 2017 13:02:35 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=LA2xMRl2NOY" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Malaysia Airlines Must Fly High Again]]></title><description><![CDATA[Ashok Rudy explains how customer service plays an important role iin the airline industry]]></description><link>https://www.acquire.com.my/post/2017/10/23/malaysia-airlines-must-fly-high-again</link><guid isPermaLink="false">5e96ca8ad87062002deb2398</guid><pubDate>Wed, 01 Nov 2017 08:17:19 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=-lDxdQVU1HM" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Top 3 Marketing Tips during a Festive Season]]></title><description><![CDATA[Happy Deepavali! It's been a great year for us and we hope good things have come your way too. A festive season is a great opportunity to...]]></description><link>https://www.acquire.com.my/post/2017/10/18/top-3-marketing-tips-during-a-festive-season</link><guid isPermaLink="false">5e96ca8a678d5a0017a72810</guid><pubDate>Wed, 18 Oct 2017 13:10:00 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=RWJwb7WxNTk" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA["Why I started to Vlog"]]></title><description><![CDATA[Some tricks of the trade you shouldn't miss out! Executive Director of ACQUIRE, Ashok Rudy explains how you can assess competition with ]]></description><link>https://www.acquire.com.my/post/2017/11/02/episode-1-why-i-started-to-vlog</link><guid isPermaLink="false">5e96ca8a75f55a0017003db9</guid><pubDate>Tue, 17 Oct 2017 06:31:00 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=TystCzkj73o" length="0" type="video"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item><item><title><![CDATA[Upcoming Marketing Trends in 2018]]></title><description><![CDATA[Every year marketing experts take to new heights to surprise and excite our target audiences. As our audiences grow to be more...]]></description><link>https://www.acquire.com.my/post/2017/10/11/upcoming-marketing-trends-in-2018</link><guid isPermaLink="false">5e96ca8ad0711200171ff504</guid><pubDate>Wed, 11 Oct 2017 12:14:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/681660_1cd5c10f14244627b68c5a9d890a773a~mv2.jpg/v1/fit/w_1000,h_559,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ashok Rudy Ratnanesan</dc:creator></item></channel></rss>